Before you pay for holiday demand, make sure the store can catch it.

{
  "finding_id": "CAT-10",
  "company_id": "ajeworld",
  "platform": "shopify",
  "surface": "product",
  "observed_condition": "581 products have a broken size ladder",
  "observed_at_utc": "2026-10-28 20:55",
  "source_receipt": "GS-20261031-AJ · CAT · snapshot 2026-10-28 20:55",
  "method": "Direct read of the variant payload, no sampling",
  "sample_size": 581,
  "coverage_limitations": [
    "That every session on these pages would have converted if the size were available.",
    "Third-party search panel capped at 500 rows."
  ],
  "metric_definition": "Products: 581",
  "metric_origin": "public_response",
  "confidence": "high",
  "commercial_hypothesis": "When core sizes are depleted on prominently merchandised items, shoppers click into product pages that cannot fulfill their size selection, diluting browse-to-cart progression.",
  "alternative_explanations": [
    "Broken size runs represent final-units clearance items intentionally left online for organic long-tail search.",
    "Inbound warehouse replenishment is scheduled before Black Friday to restore core sizes (S, M, L).",
    "Collection sort order in the live Liquid template overrides the raw catalog feed sequence."
  ],
  "not_established": [
    "Third-party organic traffic estimates are not measured first-party sessions or guaranteed recoverable orders.",
    "Actual first-party sessions, conversion rate, average order value, or realized revenue impact (requires GA4 / Shopify admin access).",
    "Internal warehouse inventory, incoming purchase orders, or deliberate merchandising hold rules.",
    "Public /products.json feed observations do not automatically prove how client-side theme scripts render the page to shoppers."
  ],
  "priority": "fix",
  "owner_function": "Merchandising, with ecommerce",
  "estimated_effort_hours": 3,
  "prerequisites": [
    "Recheck live URL/surface state and confirm whether the condition is intentional with merchandising."
  ],
  "verification_test": "Re-run the fetch on the affected handles and count how many still show >=70% of core sizes gone.",
  "rollback_risk": "Rollback difficulty: LOW · Freeze risk: LOW. No change without merchant approval.",
  "related_finding_ids": [
    null,
    null,
    null,
    null,
    null,
    null
  ],
  "status": "observed"
}

{
  "finding_id": "SYN-26",
  "company_id": "ajeworld",
  "platform": "shopify",
  "surface": "promotion",
  "observed_condition": "59% of your >=50%-off listings cannot be bought (312 of 528 products)",
  "observed_at_utc": "2026-10-28 20:55",
  "source_receipt": "GS-20261031-AJ · PRM · snapshot 2026-10-28 20:55",
  "method": "Dead-stock share on >=50%-off products vs rest of catalogue (SYN-26)",
  "sample_size": 312,
  "coverage_limitations": [
    "Why those deeply discounted products are out of stock (they may have sold through successfully); the actionable fact is that current markdown listings resolve to unbuyable pages.",
    "Third-party search panel capped at 500 rows."
  ],
  "metric_definition": "Dead >=50% off: 59%",
  "metric_origin": "public_response",
  "confidence": "high",
  "commercial_hypothesis": "Inconsistent compare-at pricing or discount presentation can create hesitation at cart/checkout or erode promotional trust during peak traffic.",
  "alternative_explanations": [
    "Observed state reflects a deliberate merchandising or operational choice by the merchant team.",
    "Rendered storefront behavior differs from the public feed due to theme-layer filtering or client-side scripts."
  ],
  "not_established": [
    "Third-party organic traffic estimates are not measured first-party sessions or guaranteed recoverable orders.",
    "Actual first-party sessions, conversion rate, average order value, or realized revenue impact (requires GA4 / Shopify admin access).",
    "Internal warehouse inventory, incoming purchase orders, or deliberate merchandising hold rules.",
    "Public /products.json feed observations do not automatically prove how client-side theme scripts render the page to shoppers."
  ],
  "priority": "fix",
  "owner_function": "Merchandising",
  "estimated_effort_hours": 2,
  "prerequisites": [
    "Recheck live URL/surface state and confirm whether the condition is intentional with merchandising."
  ],
  "verification_test": "Open 3 deeply discounted product pages in 60 seconds and confirm whether any size/variant can be added to cart; demote or unpublish dead markdown listings.",
  "rollback_risk": "Rollback difficulty: LOW · Freeze risk: LOW. No change without merchant approval.",
  "related_finding_ids": [],
  "status": "observed"
}

{
  "finding_id": "SYN-27",
  "company_id": "ajeworld",
  "platform": "shopify",
  "surface": "product",
  "observed_condition": "61% of \"JEWELLERY\" is sold out (107 of 174 products)",
  "observed_at_utc": "2026-10-28 20:55",
  "source_receipt": "GS-20261031-AJ · CAT · snapshot 2026-10-28 20:55",
  "method": "Worst product_type (>=30 SKUs) deadShare vs storewide deadShare (SYN-27)",
  "sample_size": 107,
  "coverage_limitations": [
    "Whether the category is seasonal or being sunset intentionally.",
    "Third-party search panel capped at 500 rows."
  ],
  "metric_definition": "JEWELLERY OOS: 61%",
  "metric_origin": "public_response",
  "confidence": "high",
  "commercial_hypothesis": "Creates observable friction along the external discovery-to-purchase path that warrants verification before peak traffic.",
  "alternative_explanations": [
    "Zero-inventory products are pre-launch or restock waitlists intentionally published to capture email/SMS demand.",
    "Public feed availability reflects online-only warehouse allocation while retail store inventory is managed separately."
  ],
  "not_established": [
    "Third-party organic traffic estimates are not measured first-party sessions or guaranteed recoverable orders.",
    "Actual first-party sessions, conversion rate, average order value, or realized revenue impact (requires GA4 / Shopify admin access).",
    "Internal warehouse inventory, incoming purchase orders, or deliberate merchandising hold rules.",
    "Public /products.json feed observations do not automatically prove how client-side theme scripts render the page to shoppers."
  ],
  "priority": "fix",
  "owner_function": "Merchandising",
  "estimated_effort_hours": 2,
  "prerequisites": [
    "Recheck live URL/surface state and confirm whether the condition is intentional with merchandising."
  ],
  "verification_test": "Open the category's collection page and verify that 6 in 10 listings have zero buyable variants.",
  "rollback_risk": "Rollback difficulty: LOW · Freeze risk: LOW. No change without merchant approval.",
  "related_finding_ids": [],
  "status": "observed"
}

{
  "finding_id": "PRM-13",
  "company_id": "ajeworld",
  "platform": "shopify",
  "surface": "promotion",
  "observed_condition": "9 product pages serve a schema price that disagrees with the catalogue",
  "observed_at_utc": "2026-10-28 20:55",
  "source_receipt": "GS-20261031-AJ · PRM · snapshot 2026-10-28 20:55",
  "method": "Served JSON-LD price compared against catalogue variant prices (CAT-05 / F26)",
  "sample_size": 9,
  "coverage_limitations": [
    "That Google Merchant Center has already disapproved the item.",
    "Third-party search panel capped at 500 rows."
  ],
  "metric_definition": "Pages: 9",
  "metric_origin": "public_response",
  "confidence": "high",
  "commercial_hypothesis": "Inconsistent compare-at pricing or discount presentation can create hesitation at cart/checkout or erode promotional trust during peak traffic.",
  "alternative_explanations": [
    "Observed state reflects a deliberate merchandising or operational choice by the merchant team.",
    "Rendered storefront behavior differs from the public feed due to theme-layer filtering or client-side scripts."
  ],
  "not_established": [
    "Third-party organic traffic estimates are not measured first-party sessions or guaranteed recoverable orders.",
    "Actual first-party sessions, conversion rate, average order value, or realized revenue impact (requires GA4 / Shopify admin access).",
    "Internal warehouse inventory, incoming purchase orders, or deliberate merchandising hold rules.",
    "Public /products.json feed observations do not automatically prove how client-side theme scripts render the page to shoppers."
  ],
  "priority": "fix",
  "owner_function": "Ecommerce dev",
  "estimated_effort_hours": 2,
  "prerequisites": [
    "Recheck live URL/surface state and confirm whether the condition is intentional with merchandising."
  ],
  "verification_test": "Fetch the product HTML and confirm JSON-LD offers.price equals the selected variant price.",
  "rollback_risk": "Rollback difficulty: LOW · Freeze risk: LOW. No change without merchant approval.",
  "related_finding_ids": [],
  "status": "inferred"
}

{
  "finding_id": "JOR-02",
  "company_id": "ajeworld",
  "platform": "shopify",
  "surface": "product",
  "observed_condition": "10 product families are sold out in every colour",
  "observed_at_utc": "2026-10-28 20:55",
  "source_receipt": "GS-20261031-AJ · CAT · snapshot 2026-10-28 20:55",
  "method": "Group by published family tag, then test every member for a buyable variant",
  "sample_size": 32,
  "coverage_limitations": [
    "Grouped by published YGroup_ family tags in /products.json; does not establish whether depleted colour families are permanently retired or awaiting restock.",
    "Third-party search panel capped at 500 rows."
  ],
  "metric_definition": "Families: 10",
  "metric_origin": "public_response",
  "confidence": "high",
  "commercial_hypothesis": "Creates observable friction along the external discovery-to-purchase path that warrants verification before peak traffic.",
  "alternative_explanations": [
    "Zero-inventory products are pre-launch or restock waitlists intentionally published to capture email/SMS demand.",
    "Public feed availability reflects online-only warehouse allocation while retail store inventory is managed separately."
  ],
  "not_established": [
    "Third-party organic traffic estimates are not measured first-party sessions or guaranteed recoverable orders.",
    "Actual first-party sessions, conversion rate, average order value, or realized revenue impact (requires GA4 / Shopify admin access).",
    "Internal warehouse inventory, incoming purchase orders, or deliberate merchandising hold rules.",
    "Public /products.json feed observations do not automatically prove how client-side theme scripts render the page to shoppers."
  ],
  "priority": "fix",
  "owner_function": "Head of Merchandising",
  "estimated_effort_hours": 2,
  "prerequisites": [
    "Recheck live URL/surface state and confirm whether the condition is intentional with merchandising."
  ],
  "verification_test": "Open one member of the family and confirm no colour offers a buyable size",
  "rollback_risk": "Rollback difficulty: EASY · Freeze risk: LOW. No change without merchant approval.",
  "related_finding_ids": [],
  "status": "observed"
}